Mengniu Deluxe, Defining Premium Ice Cream in China

作为全球乳业十强蒙牛乳业旗下的高端冰品，蒂兰圣雪一直致力于打造中国人自己的高端冰淇淋品牌。为了实现这一目标，蒂兰圣雪于2017年实行了从产品品质、包装、到销售渠道的全面升级。

Deluxe is a premium sub-brand of Mengniu, one of the Top 10 Global Dairy Companies. Launched 10 years ago, Deluxe has always been committed to creating premium ice cream proudly made by Chinese. In 2017, Deluxe takes a big step forward by rolling out an all-round upgrading to its products, packaging and sales channels.

主包装设计 Master packaging design

升级产品品质

坐拥蒙牛强大的黄金奶源地，蒂兰圣雪摒弃传统奶粉制造模式，采用优质纯牛奶作为主要原料，让营养更新鲜。甄选全球优质食材，带来世界级的味蕾体验。

Product Upgrade

Boasting the vast golden prairie of Mengniu, Deluxe has abandoned the traditional way of making ice cream from milk powder and only uses high-quality pure milk as main ingredient. The result is a creamy ice cream with rich nutrition and finest ingredients carefully selected from around the world.
 

酸奶冰淇淋杯设计延展 Design adaptation to yogurt ice cream

香草巧克力支棒盒装 Vanilla ice cream stick box

汇聚全球优势资源，以天然营养攀登美味新高度。这个夏天，让我们相约蒂兰圣雪，纵情享受唇齿间的沁凉芬芳和极致奢华的味蕾体验吧！

Incorporating superior resources from the world, Deluxe is pushing itself to new heights with rich, natural nutrition and better taste. This summer, pamper yourself with this incredibly smooth and creamy ice cream of Deluxe and give your palate a luxurious treat!