德国红点设计大奖素有设计界的“奥斯卡”之称，可以追溯至1955年，是由德国设计协会创立，至今已有超过60年的历史，通过对产品设计、传达设计以及概念设计的竞赛，每年吸引了超过60个国家，1万件作品投稿参赛，是世界上知名设计竞赛中最大最有影响的一个竞赛，红点奖被公认为国际性创意和设计的认可标志，获得该奖意味着产品外观及质感获得了最具权威的"品质保证"，同时，获奖作品还将得到最大范围的推广和认知，所以，赢得红点奖成为每位设计师引以为豪的殊荣。
贤草品牌顾问多项产品包装设计荣获2017德国红点设计大奖。
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T9 Premium Tea Legend Collection
T9传奇精选红茶包装设计
The Legend Series are designed for the urban travel enthusiasts and business people who usually pay great attention to quality life and tea tastes both for gift choice and personal enjoyment.
The uniqueness of the design is lited as the follows:
1. The world-known city symbols are applied in the package designs, e.g., the knight and Big Ben for London, elephants for Delhi, lions for Sri Lanka etc., to add the cultrural characteristics to the teas so as to enhance the brand reminding points and match the Legend product line positioning.
2. Gravure printings of fine and elegant texures are applied to high quality black paperboards strictly in accordance with the Pantone colors. The key patterns in raised glidings make the package luxurious and elegant.
3. The tins and packaging boxes in orange are standardized to lower the manufacturing cost.
4. All the finely made packaging boxes are made recyclable for office stationary storage uses.
T9传奇精选系列针对中国都市热爱旅行而注重生活品质的商务人士的日常饮用与礼品需求而设计，独特的设计主要体现在几个方面：
1、精选全球各地著名都市的经典传奇符号例如英国伦敦的骑士与大本钟、印度马德里的大象、斯里兰卡的狮子等等，来注入文化特征，形成品牌记忆点，匹配传奇精选的产品线定位；
2、在制作工艺方面，采用高级卡纸满地黑色，压制精致图案纹理，结合Pantone色彩印刷，主要图案烫金激凸，体现出精致奢华感；
3、通用罐子、通用橙色包装盒，来有效降低成本；
4、精美的包装盒去除内衬后，可以作为办公室收纳盒，形成二次利用。
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Miel et Miels
Miel et Miels 礼盒包装设计
Package Designs for Miel et Miels, the luxurious honey brand from France.VisdomBrand has designed a series of gift boxes for the high-end contomers as shown in the pictures.The Miel et Miels brand is enhanced with the exquitely design of the golden card combined with black stripes which a part of the orgiginal logo. Meanwhile, the whole package design make the characteriscts of the product clearly expressed with the symbolic black and golden stripes that can be easily identified as the image of bees.
The designs are set to match the brand position in the top quality honey market and attractive to the customers. Spectial attention is paid in the designs to the applicabiltiy and generality of the packages with an aim to reduce the final cost in a comrehensive consideration.
The gift boxes are launched simutaneously in the China luxury channels and in the Laffayette, the famous department store in central Paris.
法国Naturalim集团Miel et Miels高端蜂蜜品牌包装设计，采用细腻的金卡结合简约的黑色条纹图案设计，与品牌Logo有机呼应，凸显了Miel et Miels品牌的形象识别，又鲜明的强化了蜂蜜品类特征，匹配Miel et Miels的顶级蜂蜜品牌定位，魅力十足。采用通用包装形式有效降低了制作成本。
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德国红点设计大奖颁奖典礼现场
