Tea that cools you down! - packaging design by Deng Xiongbo
茶让你冷静下来！（消消火凉茶）

设计者： Deng Xiongbo

        In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

        在中国，当人们吃太多的油炸食品或火锅的时候，很可能会患口腔溃疡，或者舌头和喉咙里感到疼痛。这个症状叫做“上火”。在中文中，“上火”字面上看起来几乎与“着火”一样，实际上可以理解为火焰正在燃烧。然而，这并不表示我们实际可以看到的火焰，而是中国人描述身体不适的表达方式。当中国人有这样的不适或者打算预防这种身体疾病时，他们会选择喝凉茶。根据产品名称的字面意思，我们采用直接的方式来设计产品即用灭火器作为外观。这种设计将使消费者能够在更短的时间内实现产品的强大功效，因为它的外观说明了一切。此外，在中国文化的背景下，这种创造性的想法一定会在每一个中国人的一瞥中立即得到理解。

Food of Imagination #packaging #design by SOLL

食物的幻想＃包装#

设计者：SOLL

        Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally. 
食物的幻想是一个莫斯科咖啡厅外卖产品。这里的每一件食物都是健康而美味的。就像字面上一样。

        This format aims at attracting young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good. 

        这种形式旨在吸引那些拥有的开放式健康的青春且朝气的客人。这些人，不分年龄，已经有了一定的成就，并努力保持自己的社会地位。