posted by Linda Casey -- Packaging Digest, 5/31/2011 12:03:19 PM张贴由琳达凯西 - 包装月刊，2011年5月31日 下午12点03分19秒
In this era of sustainability, some food and beverage manufacturers are bucking the trend.在这个可持续发展的时代，一些食品和饮料制造商逆流而行。 Their products are sold in multi-functional packages that are bulkier and have the potential to create more solid waste.其产品主要销往多功能封装的体积更大，并有可能创造更多的固体废物。 The items are attracting special scrutiny in the health and wellness categories, which are often affiliated with green thinking.该项目吸引的健康和保健类，其中往往与绿色思维下属特别审查。
"I would love the perfect option for packaging, but that perfect sustainable plastic isn't out there yet," said Sheryl Kesey Thompson, marketing director and co-owner of Springfield Creamery, Beaverton, Ore., makers of Nancy's cultured dairy and soy products. “我喜欢完美的选择，包装，但完美的可持续塑料没有在那里呢，”汤普森说：Sheryl Kesey，营销总监和斯普林菲尔德克里默里，比弗顿，俄勒冈州，南希的培养乳制品和豆制品制造商共同拥有者产品。
Earlier this year, the company introduced cottage cheese with a separate, on-top container of whole fruit.今年早些时候，该公司推出了一个单独的，就顶了整个水果集装箱奶酪。 While the top and bottom cups used to hold the components are completely recyclable, Thompson noted that the separate fruit cup serves another purpose.而顶部和底部的组件用来装杯可完全回收利用，汤普森指出，单独的水果杯还有另一个目的。
"When you put the fruit on top, and not in the product, you don't have to use stabilizers," Thompson said. “当你把上面的水果，而不是在产品，你不必使用稳定剂，”汤普森说。
Beverages are also showing off their more sophisticated side.饮料也显示了他们的更复杂的一面。 Rising Beverage Co. has made a name for itself with Activate, a line of eight functional waters topped with a special cap.瑞星饮料有限公司取得了为自己与激活，由8个功能水域线路的名称配上一个特别的上限。 When it's twisted, the cap triggers the release of a powdered mix that drops into the water to be shaken and consumed.当它的扭曲，帽触发粉状组合，将要动摇和消费水滴释放。 "A fresh dose of vitamins hid in the lid," is how the company describes the procedure. “一个隐藏在盖子剂量维生素的新鲜”，是公司如何描述的程序。
"The packaging has to do something for the consumer, something that they're willing to pay for and to make some trade-offs," noted JoAnn Hines, an industry expert known as the Packaging Diva. “这个包装做对消费者来说，一些他们愿意支付，并作出一些权衡的东西，指出：”约安海因斯，业内专家称为女神的包装。
Though sustainability gets a lot of talk, Hines believes that more traditional concerns still top the list.虽然可持续发展得到了很多的谈话，海因斯认为，较传统的问题仍然居首位。
"If consumers want the convenience and accessibility that additional packaging provides, then they're going to buy the product," she said. “如果消费者想获取的便利和提供额外的包装，那么他们将要购买的产品，”她说。
这篇文章写的是罗伯特沃斯堡和商业媒体分发彭顿
